Monday, 22 December 2014

The Luxe Café - A Site for the Elite

India is seeing a rare wave of consciousness course through the veins of its haut monde and upper middle class - that of luxury consciousness. And to give wings to this luxe awareness, Manisha Mayur Shekhar has launched The Luxe Café - a website dedicated to the pursuit of the high life.

The site has a fine collection of curated editorial pieces straight from the horse's mouth. The Luxe Café features advice from luxury experts such as Rosita Missoni and JJ Valaya. In fact, this e-platform is a JJ Valaya initiative. The hard work and experience of design specialists, writers and artists has given birth to this business-to-consumer podium. The site aims to reach not only the top tier metropolitan cities, but also tier-2 and 3 cities such as Nashik and Udaipur where fine living is on the rise.


"Luxury must be comfortable. Otherwise, it is not luxury."
- Coco Chanel

The Luxe Café brings you vital information about the ultimate comforts that your money can buy you, and shows you how to live la dolce vita, which not even money can show you. Take for example the guide to buying your first yacht or a glimpse into a superyacht. The site has an exclusive corner for aviation and boating. Opinions and tips are sourced from industry experts only. (Check this guide to owning a business jet.) For lovers of the fast lane, there is a section for luxe cars. The Luxe Café currently has handpicked articles on the Rolls Royce, Audi and Ferrari


Once you know how to get to a place (yacht, private jet or car), you must decide where you wish to go. To help you solve your dilemma, The Luxe Café has a tab committed to cater to your travel needs. It features destinations in both India and abroad. You may also access useful reviews of high end hotels for your vacation. From boutique hotels to luxury camping and living in houseboats - this site has something for every type of traveller.


One cannot visit a place without being appropriately dressed for it. This is why The Luxe Café has fashion advice to suit your elegant taste. You will learn about the latest trends in haute couture. There are suggestions to dress you from feet up. Articles on jootis and wedding trousseau to watches and jewellery grace the pages of this electronic guide.


A true purveyor of luxury never ignores her food. It must speak of her royal choices. The Luxe Café brings you wine pairing tips from sommeliers and shows you how to enjoy your bubbly. Tea, cupcakes or sushi - your taste buds will come alive at the vibrant pictures and descriptions of fine dining spreads.


Luxury is not a summation of discrete elements. It is a holistic experience and a permanent way of life. This young online magazine guides you on home decor and real estate, and brings you stories of celebrated personalities who have been living the sweet life. This entrepreneurial venture will catch the interest of both young and mature readers who appreciate the finer things in life.

Overall, the site has a neat layout and is easily navigable.The simplistic design of its pages reflects the thought that elegance lies in economy. For readers without the luxury of time, the editor's picks make for a quick read on the right hand panel. The Luxe Café has arrived at an opportune moment. India is embracing wealth and the style that comes with such splendour. Don't forget to visit the site -

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